PMFDEGTMFounder
Models and their limits
What a model can and cannot do, and how to pick one for a business task.
Roadmap
Find your
way into AI.
Four paths. No prerequisites. Start where you are.
AI Product Manager
Ship a product with AI in it, and know why it works.
AI Deployment Manager
Deploy AI inside a client's business and make it stick.
AI GTM & Marketing
Position and sell AI products to buyers who know the difference.
AI Founder
Build an AI business and its product, from the first demo to the first customers.
AI Product ManagerPMAI Deployment ManagerFDEAI GTM & MarketingGTMAI FounderFounder
A foundation for your ideas.
16 stations. Three kinds of learning, no required order.
Literacy
PMFDEGTMFounder
Asking well
Prompts with context, examples and constraints, and the habit of checking the answer.
PMFDEFounder
Data and privacy
What may go into a model, what stays confidential, and who owns what comes out.
Seen at
GTM
AI economics
Tokens, cost per task, build against buy, and the price of a wrong answer.
Seen at
Practice
PM
A prototype in a day
From an idea to a working product with vibe-coding tools, no development team needed.
PM
Judging outputs
Samples, rubrics and simple evals before anyone relies on what the model says.
FDE
Answers from your documents
Grounding a model in a company's own files, and knowing where retrieval fails.
Founder
From demo to product
Finding the people who need it, watching them use it, and deciding what to build next.
Craft
PM
Shipping an AI feature
Scoping, specifying and measuring a feature with a model inside it.
FDE
Context engineering
Giving a model the right information, in the right shape, at the right time.
FDE
Deploying inside a client
Fitting AI into the systems and habits a client already has, and making it stick.
GTM
Positioning an AI product
Saying what it does better, for whom, and against what.
GTM
Selling with proof
Pilots, benchmarks and references that convince a buyer who has seen the demos.
GTM
Reading the market
Releases, deals and prices, week by week, and what they change for a buyer.
Founder
Unit economics of an AI product
Cost per task, margin, and a price that survives a rise in usage.
Founder
Raising capital for an AI company
What investors ask an AI company, and what the numbers must show.
Seen at
Put your learning to work.
Each path opens onto a different kind of work.
PM
AI Product Manager
Ship a product with AI in it, and know why it works.
FDE
AI Deployment Manager
Deploy AI inside a client's business and make it stick.
GTM
AI GTM & Marketing
Position and sell AI products to buyers who know the difference.
Founder
AI Founder
Build an AI business and its product, from the first demo to the first customers.